Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.
As this formula is Sulfate Free we recommend you use less than what you usually would, especially if you have fine hair. Ensure it is rinsed out thoroughly to avoid the feeling of product residue.
The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This vegan, plant-derived smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.
Anti-frizz, plant-derived technology:
• Plant polymer shield – An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection. 99% naturally derived.*
• Botanical smoothing oil blend – Features Kalahari melon seed oil and Tamanu oil. Smooths and conditions cuticles for softness and shine.
Suitable for All hair types: Fine, medium, thick. All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Safe for color-treated and chemically processed hair. As this formula is Sulfate Free we recommend you use less than what you usually would, especially if you have fine hair. Ensure it is rinsed out thoroughly to avoid the feeling of product residue.
Aveda's own pure-fumeTM aroma with Australian Sandalwood, Bergamot, Palmarosa and other pure flower and plant essences.
95% naturally derived.* 100% Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.